April 10, 2017
There's a new homegrown beer on the market, and it truly has a unique selling point that no other beer has.
Gainesville brewer First Magnitude Brewing Company has a freshly crafted beer that is made with hops grown in and harvested from Florida. Apopka Hop Pale Ale features a label that reads "Brewed with 100% Fresh From Florida Hops." Consumers are used to seeing the 'Fresh from Florida' logo on produce in grocery stores all over the country, but it is definitely a new tagline for a beer.
Hops are not typically grown in Florida, but after the assistant professor in the Department of Environmental Horticulture at the University of Florida gave it a go and was successful, he and his team were awarded a $158,000 grant from the US Department of Agriculture. The grant is providing the opportunity to "grow and study different varieties of hops in large numbers and replication."
Following local hop research and data collection, leftover hops were sent to First Magnitude Brewing where this new beer was created. The brewer jumped on the opportunity to partner with the well-known brand 'Fresh from Florida.' The brand partnership is good for business and has also created an exciting brand-new opportunity for First Magnitude.
For more details and information on First Magnitude Brewing Company, its partnership with the 'Fresh from Florida' brand, and the research and development of the Apopka hops, be sure to read the full article at WUFT.org.
